Volunteer User Journey

1. DISCOVERY

TOUCH POINTS

  • Search
  • See a digital or print advert
  • Hear about VSO through a partner, e.g. Royal College

QUESTIONS

  • How does it work?
  • What support is given?
  • How much commitment is expected?

FEELINGS

  • Curious
  • Inspired
  • Excitement

VSO WEAKNESSES

  • Poor landing conversion
  • Confusing information provided
  • Poor tracking

VSO OBJECTIVES

  • Drive awareness of VSO
  • Attract interest in volunteering with VSO
  • Encourage the 'unwanted' to get involved in other ways