Have a Break, Have a KitKat
Delighting consumers all over the world, Kitkat brand is a favourite chocolate treat thanks to its wafer texture and delicious chocolate taste, freshness and variety of formats. A perfect snack to enjoy as part of a balanced diet.
Nutrients & Ingredients
Find out what's in your KitKat.
How we make an impact
Find out how KitKat is helping to enhance quality of life and contribute to a healthier future.
KitKat - a revolution in confectionary.
In 1935, the first four-fingered wafer was launched as Rowntree’s Chocolate Crisp. Within 18 months however, it was rebranded by Rowntree’s marketing director George Harris, as KitKat Chocolate Crisp. Here, an iconic brand was born.
The marked the start of a revolution in confectionary. The snap of the chocolate coated wafer fingers became a household ritual in its home market of the UK, and then quickly all over the world as the brand was successfully launched in Australia, New Zealand, South Africa and Canada. In 1988, the acquisition of Rowntree meant that Kit Kat came under the Nestlé umbrella, catalysing an expansion of the brand into Central & Eastern Europe, emerging Asian markets and Latin America.
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